India's only

Direct-to-Worker Platform

Advertise to the bottom of the pyramid at insanely low cost.

Reach out to the Workers of India directly.

GET STARTED

Advertise your products & services on +1 million web pages accessed directly by the Workers of India with a monthly household income of ₹25,000-50,000.

What is a Direct-to-Worker (D2W) Platform?
How will it benefit your business?

Direct-to-Worker (D2W) Platform is a digital space with +1 million web pages where brands can advertise their products/services directly to the bottom of the pyramid.

These pages are accessed directly by the Workers of India, whose monthly household income varies between ₹25,000 and ₹50,000, where the husband and wife work in separate domains to earn their living. They are the Domestic Workers, Office Workers, Drivers, Security Guards, Healthcare Workers, Store Workers, Restaurant Workers, Salon Workers, School Workers, Factory Workers, Construction Workers and Automotive Workers.

D2W is housed on the backend infrastructure of Helpers Near Me (HNM), the platform that helps millions of workers find local employment nationally. HNM created a massive infrastructure of +1 million digital web pages in the process. These web pages reach out to thousands of workers in different parts of India daily in 11 different regional languages. When workers search for local employment via voice on their mobile phones, they often land on HNM web pages.

HNM has now opened this vast digital infrastructure for businesses targeting their products & services to the bottom of the pyramid. If it works for your brand, you can use D2W to advertise your products & service directly to the workers of India.

Advertise to the BoP in 7 different ad formats

Learn More | See Pricing

How do the DIY ad formats work?

Get
Started

Create
your Ad

Set
a Goal

Enter
Ad details

Or Enter YouTube Videos details

Or Enter Lead Generation Details

Select preferred cities & position of the Ad

Set your ad Budget and Start Date

Preview your ad & Edit if required

Pay &
Publish

Track Daily Insights & Get Potential Leads

Why should you advertise on D2W?

Show up your ads to Workers when they are actively looking for local employment opportunities.

Choose your target cities that matter the most for your business

Get a direct WhatsApp message on your phone from Workers in any corner of India. (DIY formats)

Get a direct Phone Call from Workers living in multiple cities on any number you want. (DIY formats)

Set an advertising budget that works the best for your business.

Choose the preferred language that you want your ads to display in. (DIY formats)

Using the tools, communicate with your workers in a simple, direct & to the point message (DIY formats)

Create a dedicated web page and explain your ad in detail to workers. (DIY formats)

Get in touch

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Frequently Asked Questions

D2W is a digital space where brands can directly advertise their products/services to the unorganised workers of India.

If it works for your brand, you can use these millions of HNM web pages to advertise your products/services directly to the workers of India.

They are workers whose monthly household income varies between ₹25,000 and ₹50,000, where the husband and wife work in separate domains to earn their living.

They are the Domestic Workers, Office Workers, Drivers, Security Guards, Healthcare Workers, Store Workers, Restaurant Workers, Salon Workers, School Workers, Factory Workers, Construction Workers and Automotive Workers.

No, we do not have an internal tracking system. We prefer following a 3rd party to endorse our traffic. We follow Google Analytics 4 to track the traffic on HNM web pages.

Both are possible. You can feature your brand on all the HNM web pages. You can also select states, cities, profiles, time bands and ad formats that fit the best for your brand.

They are UP, Maharashtra, MP, Rajasthan, Gujarat, Delhi, Karnataka, Bihar, Haryana and Punjab (in that order)