India's only
Direct-to-Worker Platform
Advertise to the bottom of the pyramid market at insanely low cost.
Reach out to the Workers of India directly.
Advertise your brand on +1 million distribution channels accessed directly by the Workers of India with a monthly household income of ₹25,000-₹50,000.
What is a Direct-to-Worker (D2W) Platform?
Why should you advertise your brand on D2W?
Direct-to-Worker (D2W) is an online platform with +1 million distribution channels where brands can advertise their products/services directly to the bottom of the pyramid market.
These +1 million distribution channels are accessed directly by the Workers of India. Their monthly household income varies between ₹25,000 and ₹50,000, and husbands and wives work in separate domains to earn their living. They are Domestic Workers, Office Workers, Drivers, Security Guards, Healthcare Workers, Store Workers, Restaurant Workers, Salon Workers, School Workers, Factory Workers, Construction Workers, and Automotive Workers.
D2W is housed on the infrastructure created for Helpers Near Me (HNM), the platform that helps millions of workers find local employment nationally.
D2W's +1 million distribution channels reach thousands of workers in different parts of India daily in 11 regional languages. When workers search for local employment via voice on their smartphones, they often land on these millions of distribution channels.
Annually, D2W's +1 million distribution channels garner +7 million impressions and +2 million views by local workers in India.
Furthermore, if your brand targets the BOP Market, D2W offers a decent ROI of 1.05% CTR at an average CPC of $0.03. Compare this ROI with what you may be getting on other leading platforms for the BOP Market, and you will know whether you should try D2W or not.
With D2W, Advertisers get a wide BOP Audience with:
+7.7 million
Annual Impressions
+2.2 million
Annual Views
+1.05%
CTR
₹2.50 ($0.03)
CPC
Advertise your brand to the Bottom of the Pyramid Market in 7 different ad formats.
How do the DIY ad formats work?
Get
Started
Create
your Ad
Set
a Goal
Enter
Ad details
Or Enter YouTube Videos details
Or Enter Lead Generation Details
Select preferred cities & position of the Ad
Set your ad Budget and Start Date
Preview your ad & Edit if required
Pay &
Publish
Track Daily Insights & Get Potential Leads
Why should you advertise on D2W?
D2W offers a wide BOP Audience with +7.7 million Impressions and +2.2 million Views annually
D2W offers a decent ROI of 1.05% CTR at an average CPC of ₹2.50 ($0.03)
Show up your ads to Workers when they are actively looking for local employment opportunities.
Choose your target cities that matter the most for your business
Get a direct WhatsApp message on your phone from Workers in any corner of India. (DIY formats)
Get a direct Phone Call from Workers living in multiple cities on any number you want. (DIY formats)
Set an advertising budget that works the best for your business.
Choose the preferred language that you want your ads to display in. (DIY formats)
Using the tools, communicate with your workers in a simple, direct & to the point message (DIY formats)
Create a dedicated web page and explain your ad in detail to workers. (DIY formats)
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Call us
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Frequently Asked Questions
They are the Domestic Workers, Office Workers, Drivers, Security Guards, Healthcare Workers, Store Workers, Restaurant Workers, Salon Workers, School Workers, Factory Workers, Construction Workers and Automotive Workers.